Online reputation management is a form of Search Engine Optimization that refers to monitoring and moderating search engine result pages associated with your business and/or high ranking employees of your business.
The point of online reputation management is to control what the public sees when they search for your company or name. This mean that negative remarks should be removed, or moved down from the first and second pages of search engine ranking positions. The goal of online reputation management is to create good public relations, which leads to an increase in sales and customers.
More and more consumers these days are using the internet to research companies before making any purchase. While many consumers buy products offline, before making a purchase they go onto their computer to read reviews of products,services and companies to get opinions from others. Regardless of the validity, consumers tend to trust these reviews and things that they read on the internet.
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Even if your business is one of the most reputable and stand up businesses around, there will always be someone out there that has something bad to say about you whether it be a customer, ex employee or a competitor. It is your responsibility to closely monitor and address these issues, when and before they arrive. Ignoring your online reputation can quickly ruin a business if not properly planned for. Managing your online reputation takes experience,skill, and hard work with quick action in order to be effective.
ROI SEO has an advanced strategy of managing your online reputation. This is a basic summary of how we repair and plan for online reputation problems:
Online Reputation Analysis
The first thing we do is analyze where, when and who attacked your online reputation which will then provide insight to how we will combat these issues. Figuring out who owns and has access to these pages will give us a good idea who started these negative campaigns, and if there is any validity to them at all. We will then assess the extent of the damage, to determine how we will counter these problems.
Next we come up with a comprehensive strategy of how we will remove, or push these results far out of reach from your customers or clients so they won’t be seen.
Fix The Damage
After we devise a plan we then start the healing process. We create and promote existing positive content related to your business, and use our knowledge in search engine optimization to get these pages to rank high in terms of search engine ranking positions.
Lastly, we make sure that the pages you want the world to see remain at the top of search engine rankings.
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